Making Sense Out of the Alphabet Soup of Pricing Policies: MAP, IMAP, MRP, UPP, EMRP, etc.

Gene Zelek will present the TrackStreet webinar “Making Sense Out of the Alphabet Soup of Pricing Policies: MAP, IMAP, MRP, UPP, EMRP, etc.,” on Sept. 1. 

Minimum Advertised Price policy — “MAP” — has become a catchall term used to describe any type of reseller policy. But the truth is, there are several forms of pricing policies available to manufacturers and brands. Once you’ve discovered this it’s easy to be overwhelmed between MAP, IMAP, EMAP, MRP, UPP, EMRP… and so forth.

Join us as we breakdown and make sense of the alphabet soup that is pricing policies.

Just some of the topics we will be covering:

• Fighting Resale Price Erosion
• Agreements vs. Policies
• All Things Pricing Programs
• Variations on MAP and MRP
• Hybrid Programs
• US Legal Standards and Different Treatment of Policies
• Policy Violations and Penalty Information
• Additional Resources

Click here to register.