Taft Chicago attorney Gene Zelek will be a keynote speaker at the Revenue Roundup, an April 10-12 conference on revenue growth management for consumer packaged goods (CPG) companies to be held in Half Moon Bay, California, and sponsored by Eversight, a unit of Instacart. His session “Increasing the Size of the Pie and Taking the Right Slice: Resale Price Management and Differentiated Pricing” will discuss in a no-nonsense fashion ways to enhance revenue and profit and is intended for revenue growth managers, chief marketing officers, and the like of food and other CPG companies.

For more information about the event, click here.

Zelek is one of the leading marketing lawyers in the consumer goods world, regularly assisting CPG companies with sophisticated pricing and channel management issues. He received his MBA in marketing from the Kellogg School of Management, and served on the marketing faculty for 25 years, as well as a stint in brand management at The Quaker Oats Company.